About CE China

Enter the Biggest Consumer Market in May 3-5, 2018

09:30 - 17:00   3 - 4 May 

09:30 - 15:30   5 May 


Consumer Electronics China (CE China), a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China.

The show is a platform that unites international exhibitors with Chinese retailers who is keen to bring new products to their customers. By participating in CE China, exhibitors have the opportunity to place their products in front of valuable channel partners that can help grow sales in China as well as the rest of Asia. Not simply a technology or export fair, CE China has a strong focus on the needs of international brands, products and customers.

With a strong retail focus, first-class exhibition space and pioneering media support, CE China will place its exhibitors firmly in the spotlight.


May 2018 is just around the corner and Shenzen is closer to your business than you might think. Be sure to reserve your place at CE China to capitalise on opportunities in the lucrative China market and beyond.


 Strong Partners

CE China already succeeds in attracting leading Chinese retailers, including Suning, Alibaba and JD.COM.


 About IFA 

IFA 2017 has attracted more than 253,000 visitors to Berlin, as the power of innovation and brands yet again turned the event into the world's most important tradeshow for consumer electronics and home appliances. With more than half of all trade visitors coming from abroad, IFA Berlin provided a huge boost for both manufacturers and retailers in the crucial run-up to the holiday period, which runs from Thanksgiving in the United States all the way to Christmas and the New Year. Once again, IFA was operating at full capacity, with 1,805 exhibitors showing their latest products and services on 159,000 square meters of fully booked show floor at Messe Berlin. The mood among exhibitors was highly optimistic, not least given the expected order volume of 4.7 billion euro achieved during the six days of the event.

IFA is the world's leading trade show for consumer electronics and home appliances and will take place on the Berlin Exhibition Grounds (ExpoCenter City) from 31 August to 5 September 2018.


"What makes IFA so successful is our focus on brands, products and consumers. We wanted to make this move to China at the right time - when we know that we can replicate both the quality and the success of IFA in Shenzhen. We observed the market very closely, and we are certain: the right time is now."

-Dr Christian Göke, Chief Executive Officer of Messe Berlin GmbH

"The idea for Consumer Electronics China really came from our many Chinese partners here at IFA, who asked us time and again whether we could organize a similar show focused on China. We will build on our many years of close co-operation with China’s consumer electronics and household appliances industry, as well as our partnership with key retailers like Alibaba and Gome to make CEC a success."

-Jens Heithecker, Executive Director of IFA, Messe Berlin



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