About CE China

Enter the Biggest Consumer Market in May 4-6, 2017

09:30 - 17:00   4 - 5 May 

09:30 - 15:30   6 May 


Consumer Electronics China (CE China), a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China.

The show is a platform that unites international exhibitors with Chinese retailers who is keen to bring new products to their customers. By participating in CE China, exhibitors have the opportunity to place their products in front of valuable channel partners that can help grow sales in China as well as the rest of Asia. Not simply a technology or export fair, CE China has a strong focus on the needs of international brands, products and customers.

With a strong retail focus, first-class exhibition space and pioneering media support, CE China will place its exhibitors firmly in the spotlight.


May 2017 is just around the corner and Shenzen is closer to your business than you might think. Be sure to reserve your place at CE China to capitalise on opportunities in the lucrative China market and beyond.


 Strong Partners

CE China already succeeds in attracting leading Chinese retailers, including Suning, Alibaba and Gome.


 About IFA 

For the first time, IFA 2016 included an additional leased space, where 1,823 exhibitors (+13 %) presented their latest products on an exhibition area of 158,000 (+5 %) square meters. With an expected order volume of 4.5 billion euros and 240,000 visitors, the world’s most important trade show for consumer and home electronics finished on 7 September in Berlin. The number of international trade visitors increased to 64,000. The number of international media representatives has risen to around 1,800.

IFA is the world's leading trade show for consumer electronics and home appliances and will take place on the Berlin Exhibition Grounds (ExpoCenter City) from 1 to 6 September 2017.


"Two successful models come together here: the IFA as the world's largest trade show for consumer electronics and the modern Chinese city of Shenzhen. I am convinced that the Chinese market offers plenty of potential for the expertise of Berlin and thus the important economic cooperation between Berlin and China can be further expanded."

-Cornelia Yzer, Senator for Economics, Technology and Research of Berlin

"What makes IFA so successful is our focus on brands, products and consumers. We wanted to make this move to China at the right time - when we know that we can replicate both the quality and the success of IFA in Shenzhen. We observed the market very closely, and we are certain: the right time is now."

-Dr Christian Göke, Chief Executive Officer of Messe Berlin GmbH

"The idea for Consumer Electronics China really came from our many Chinese partners here at IFA, who asked us time and again whether we could organize a similar show focused on China. We will build on our many years of close co-operation with China’s consumer electronics and household appliances industry, as well as our partnership with key retailers like Alibaba and Gome to make CEC a success."

-Jens Heithecker, Executive Director of IFA, Messe Berlin





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