CE China Keynotes

CE China 2017 Keynotes: Personal Insights of Industrial Leaders

For the first time ever CE China is launching an exeptional keynote program. Prominent international decision makers from the fields of consumer electronics, home appliances and related industries share their personal visions.

CE China Keynotes demonstrate current and future developments of all relevant CE&HA segments: lifestyle, telecommunications & infrastructure, TV & entertainment and home appliances.


CE China Opening Keynote

Shaping Consumer Centric Brands in Times of Consumption Upgrade

Christof Jaeger, Senior Vice President for Marketing, BSH Region Greater China

10:30 – 11:15, 4 May 2017, CE China Convention Area, Hall 2, SZCEC

Mr. Jaeger will share his views regarding the undergoing trends of China's home appliances industry and BSH's response to these new trends and opportunities. Nowadays, China's home appliances industry entered a new stage of development - focus on increasing added value and meeting more diversified consumer needs. Digitalization is accordingly becoming the main driver for industry development and upgrading. To keep growth in this increasingly competitive market, BSH will continually enhance brands value to satisfy differentiated consumer demands. Meanwhile, through increased investment, localized R&D and tailor made products, BSH is demonstrating its long-term commitment in China.


CE China Keynotes

VR's 2nd Year Ecosystem Expansion 

Kevin Leung, General Manager of Vive Shenzhen, Director of Vive X, Shenzhen & Tel Aviv

13:30 – 14:00, 4 May 2017, CE China Convention Area, Hall 2, SZCEC

What are the challenge and opportunity of VR’s 2nd year. And how Vive expands VR ecosystem through 3V X 3E strategy, which includes Vive, Viveport, Vive Studios, Vive X, IVRA, IVRI, VRVCA, Entertainment, Enterprise and Education.


The Next Ten Billion Yuan Industry Defined By Tmall

Yin Jing, President of Tmall Home BG

14:30 – 15:00, 4 May 2017, CE China Convention Area, Hall 2, SZCEC

Consumption upgrade does not simply mean that consumers are spending more, but that consumers are placing higher demands on quality and personality of the products and services. Tmall foresees the future and knows about the consumers more than themselves, which helps it to create new consumer demands. By successfully promoting dishwasher as an must-have kitchen appliance, Tmall further develops the dishwasher industry in to a booming one. How will Tmall detect and define the next new industry in 2017? What will be the next ten billion yuan industry? What is the strategy of Tmall in 2017? Mr. Jing YIN, President of Tmall Home BG, will make a keynote speech to reveal the answers on 4 May at CE China in Shenzhen.


Thoughts On Smart Home Value

Li Changzhu, Vice President of Headset Business of Huawei Consumer Business Group

15:30 – 16:00, 4 May 2017, CE China Convention Area, Hall 2, SZCEC

Mr. Li Changzhu will analyze current status and problems of smart home and raise questions regarding consumers' needs and smart home's value.


CE China Keynotes are free of charge to all trade visitors, CE China exhibitors and press.


General Inquiry                                            

Press Inquiry                                                 

Juliane Furkert Tiffany Luo
Tel: +49 30 3038-2066 Tel: + 86 20 8755-8001
Furkert@messe-berlin.de luo.tiffany@fairs.china.ahk.de


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