European Pavilion



On account of the strong trade and B2B nature of CE China and, particularly in Europe, the excellent B2B network of the established specialised exhibition agency Global Fairs TT-Messe (Jan Nintemann) in the CE, HA and ITK, mobile and SmartHome sectors, Global Fairs has embarked on a collaboration with Messe Berlin for organisation of the EUROPEAN PAVILION – European companies export to China at CE China.


The objective is a high level of participation of European brands at CE China - in this context Global Fairs provides European exhibition participants with every imaginable form of support in accordance with the European standard, as it has already been providing for 20 years at the internationally famous and established full service platforms at IFA Berlin and CEBIT Hanover.


CE China – an ideal place to set foot in China market


CE China in Shenzhen will be taking place for the third time in 2018 and has been designed by the organiser and promoter of Messe Berlin as an 'Global IFA Event' - corresponding to the character of IFA Berlin as the largest consumer electronics and home appliances brands exhibition in the world. Almost 12,000 trade visitors from 38 countries visited the 2nd CE China in 2017.


With the support of the local Chinese authorities and participation of numerous large brands from China, Europe and the whole world such as, Bosch, Haier, Huawei, Tatung or Siemens, the most important CE sales channels in China, e.g. Alibaba, and Suning, as well as the participation of event and media partners, such as gfu, GfK, AHK, IDG and approximately 140 additional media, the event - in keeping with the two large leading CE exhibitions CES USA and IFA Berlin - is well-geared to advance to the third most important world exhibition in consumer electronics.


In this context this strategy is additionally secured by means of its proximity to Hong Kong and, particularly, the location of Shenzhen as the world capital of consumer electronics and the huge and super modern exhibition premises in Shenzhen. All of which exercise a positive effect on the growth of this new exhibition.



Registration form EUROPEAN PAVILION 2018