Along with the transformation of Suning to Internet, Suning has a broader and broader circle of friends in recent years. In the latest year, a batch of excellent enterprises such as Alibaba, Vanda, ZTE, etc. has become our close comrades-in-arms, and some European centuries-old brands, such as Blomberg, have also become our new members in the construction of Internet retail ecology. Just now, our old friend Bosch Group released its new products exclusively at Suning first, and our president Hou Enlong attended the new product release ceremony personally. Everybody trusts Suning so much, and I think, on the one hand, it’s sourced from the powerful strength of Suning in Chinese retail field, and on the other hand, it’s because of the approval on Suning’s attitude of opening up to the outside world and seeking for win-win development actively.
In the last September, Chairman ZHANG Jindong formally announced that, after six years of exploration and practice, Suning Internet retail CPU was formed. Meanwhile, Chairman ZHANG required opening these core capacities to partners comprehensively, in order to build up the ecological circle of Internet retail.
In the following, I will briefly introduce to you from three concrete levels what Suning Internet retail CPU could bring about to brand owners, especially new joiners or intended partners.
The first is that Suning becomes the “T-shaped stage” for the first release of new products, and has full charms in virtue of its full channels.
Experience is necessary for making users cognize and even identify with new products, especially these high-tech new products exhibited here today as fresh things. On pure online e-commerce platform, users can only understand products through characters, pictures and videos, and cannot contact new products directly. But in Suning which has full-channel superiority, users can not only understand product information online through www.suning.com and Suning Flagship Store at www.tianmao.com, but more importantly, through more than 2,600 offline chain stores of Suning, users could contact new products in a zero-distance way, and experience new products on the spot. Just because of such full-channel superiority, many brand owners have obtained a sales performance, which is unavailable from other platforms, by issuing new high-tech products at Suning, and greatly shortened the time for new products to be accepted by users.
With new Lenovo product 710S as example, in the “April 18” Shopping Festival having just ended, more than 2,000 sets of this product were sold in a short time of only one hour on April 14, the first day of the big sales promotion. A longer time ago, German high-end household appliance brand Blomberg having a history of 132 years appeared in Chinese market for the first time last November, selected Suning as the only online and offline channel, and realized a sales volume of 100,000 sets in a short period of 3 months. These days, we have established contact with brand owners participating in today’s exhibition, and many of them hope to sell their new products appearing at this exhibition at Suning firstly. Here, we welcome more brand owners, including European and American brand owners, to cooperate with Suning, and to share the latest and cutting-edge technologies with Chinese consumers through Suning.
The second is that Suning has innovated modes constantly, and achieved striking effects in crowd-funding and C2B customization.
The American Fellowes Company having a history of around 100 years focuses on the manufacturing of external camera lens for iPhone. On Mar. 15, ExoLens professional external camera lens for iPhone appeared at Http://zc.suning.com. The crowd-funding project aroused consumers’ attention immediately after getting online at 10:00a.m., and attracted consumers to participate in the crowd-funding project actively. In a short time of only several hours, the crowd-funding amount reached the preset doorsill for successful crowd-funding RMB1,000,000. ExoLens Company has many other projects like this. Up to the present, Http://zc.suning.com has assisted 654 project teams in raising more than RMB600 million initial capital for entrepreneurship, achieved 17 projects of RMB10 million magnitude and 38 projects of RMB1 million magnitude, and attracted 1,954,000 persons to support innovation and entrepreneurship projects. As a grade-three class-A platform in crowd-funding industry, Http://zc.suning.com is also the only full-channel platform which develops crowd-funding product experience simultaneously through online platform and off-line solid store in China, and covers many crow-funding fields such as technology, design, public commonweal, agriculture, culture, entertainment, real estate, etc. In the next, we will negotiate with some intended brands participating in this exhibition, in order to provide opportunities for more high and new technologies to settle in Asia through Http://zc.suning.com.
In the era of Internet, the very core is to win users and have insight into decisive occasions. At present, Suning has 250 million members, and what worthy mentioning is that, for this “April 18” activity, www.suning.com and www.tianmao.com cooperated deeply, and the two parties have totally up to 600 million members, nearly covering most of Chinese netizens, and this huge number of members has also laid a foundation for reverse customization of C2B. Haier Little Sea Lion Water Heater launched based on big data analysis gave an outstanding performance on the first day of “April 18” activity, and as of 12:00p.m. at the noon, this product realized an offline transaction volume of 5656 sets and an online order quantity of up to 3,000 sets.
The third is that Suning could provide “move-in condition” for brand owners in virtue of its strong service capacity.
Today, I have seen many excellent foreign enterprises at the exhibition, and among them, some enterprises have not entered into Chinese market, but they have very strong desire to enter into China. However, many enterprises having no business foundation in China worry about that they would spend too much energy on starting from scratch in China, so they are discouraged. After contacting these enterprises, Suning has given them the confidence in entering China. Why? Because Suning could provide “move-in condition” for foreign brands.
The concept “move-in condition” indicates that, foreign brand owners could settle at Suning with their high-tech products accepted by the market, and they only need to focus on their own products, while Suning may contract their after-sales services and logistics service. Concretely speaking, some foreign brands have no foundation in Chinese market, and especially, many brand owners worry about the after-sales services of electronic consumables, but Suning could make these enterprises confident in entering into China in virtue of its strong after-sales service and logistics service ability.
It’s learnt that, at present, Suning’s after-sales service brand ---help.suning.com has established 191 after-sales service centers and more than 5,500 after-sales service outlets nationwide, and the outlet coverage is up to 100% in the first- and second-tier cities, and up to more than 98% in the third- and fourth-tier cities. In terms of logistics, Suning has 5,000,000m2 logistics warehousing area and 660 urban distribution centers at present. Suning logistics could realize express delivery in more than 95% of regions and counties, with a timeliness ratio of up to 91.71%, and has realized small-piece coverage in 93.9% of towns and big-piece coverage in 81.3% towns nationwide. This year, Suning will further open logistics, and it plans to invite 50% of suppliers to join the open system of Suning Logistics and share Suning logistics services.