Day one: CE China is moving full steam ahead

Shenzhen/ Berlin, 5 May – The first day of CE China 2017, a global IFA event, was a blast! Witnessed by global media, Chen Biao, Vice Mayor of Shenzhen, and Dr. Christian Göke, CEO of Messe Berlin officially opened the show with its 120 exhibitors. “CE China builds on the successful concept of IFA which brings together brands, retailers and consumers”, said Dr. Göke.

For the first time ever, CE China presented an exclusive keynote program. On the first day, 4 leading executives from BSH, HTC Vive, TMall/ Alibaba and Huawei provided deep insights into current and future trends in the industry.

Christof Jaeger, Senior Vice President BSH Regional Marketing Officer Greater China, discussed changing perspectives on brands: “In China, brands have been extremely important in the past and will be even more so in the future“, he said.

Kevin Leung, General Manager of HTC Vive Shenzhen and Director of Vive X in Shenzhen and Tel Aviv, stated that VR technology will grow beyond its established fields: “VR is more than just gaming; it is the next computing platform. We see that education will be key driver for VR.”

Jing Yin, President of Tmall Home BG, presented the companies plan to support brands. “We´ll incubate five to ten industries in the next 3 years, each of which will be able to generate a turnover of around ten billion yuan,” he explained.

Changzhu Li, Vice President of Headset Business of Huawei, gave an outlook on Huaweis approach to boost smart technology acceptance by consumers: “We have developed solutions on how to build an ecosystem for mobile devices and wearables and how to make it work and create value for the consumers.”

On the first day, Dr. Göke also launched the new startup-area Connect@CE China together with Erica, CEO from TechCode.


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